I’m the Guy Who Tells You When It Won’t Work
I build AI systems that actually work. I am an AI Automation Consultant and system builder.
Most consultants sell you on what’s possible. I start by telling you what’s going to fail.
I’ve watched 120+ companies attempt AI implementations. Fifty-eight of them failed. Not because the technology was bad. Because they skipped the thinking part.
That’s what I do now: I help founders and service businesses avoid that. I build systems that actually work because I’ve seen what breaks them.
What I Actually Do
I’m not an AI salesman. I’m not here to convince you that you need AI.
I’m here because you already know something’s broken. Your operations are bleeding efficiency. Your team is drowning in repetitive work. You’re making decisions on incomplete information. And you suspect AI could help—but you’re terrified of wasting $100K on something that doesn’t land.
I work with founders and service business owners to:
- Diagnose what’s actually broken (before you touch any technology)
- Design systems that automate the right things (not the easy things)
- Build or implement AI that integrates into your real workflow (not a separate tool nobody uses)
- Measure what matters (actual ROI, not vanity metrics)
The work lives in two spaces:
System building: Taking your broken operation and redesigning it around what actually works. This usually involves AI somewhere. Sometimes it doesn’t.
AI implementation: You’ve decided AI is the answer. I help you avoid the 50% failure rate by doing the hard thinking before you deploy.
How I Think
Systems Are Broken. People Are Fine.
Most business problems aren’t people problems. They’re system problems.
Your team isn’t lazy. Your process is designed wrong. Your CRM isn’t capturing the data you need. Your handoffs are creating bottlenecks. Your incentives are misaligned.
I look for where the system is failing and redesign it. Then AI makes it scalable.
Specificity Wins. Generic Advice Loses.
“Here are five tips for AI implementation” is useless. You need to know: In your situation, with your team, in your industry, what actually works?
That’s why I work with specific cases. Real numbers. Real timelines. Real failures and successes.
Honesty Is Rare. I Don’t Hide.
50% of implementations fail. I lead with that. Most consultants hide it.
I also hide nothing about what I’ve tried that didn’t work. About the projects that took three times longer than expected. About the AI systems that produced garbage outputs until we fixed the data.
You’re paying for what I’ve learned from failures, not just successes.
Cynicism About Systems ≠ Hopelessness About People
I’m cynical about incentive structures. About how businesses are built. About what most advice actually does.
But I’m not cynical about people. The best founders, operators, and teams I know are all trying to build something real in a broken system. That’s the opposite of hopeless.
My Background (The Short Version)
I’ve been building systems and helping businesses scale for about a decade.
Started in logistics and real estate—worlds that are beautifully broken. Outdated processes. Manual work that screams for automation. Information trapped in spreadsheets and email threads.
Founded AutomateLogix, first to help logistics companies implement AI, now transitioned it to helping different industries too.
That taught me something crucial: Technology isn’t magic. Process design is. You can have the best tool in the world, but if the process around it is broken, it doesn’t matter.
Moved into consulting and agencies—where I saw the same pattern repeat. Teams drowning in client work. Operations that couldn’t scale. Knowledge trapped in one person’s head.
That’s where I started building systems seriously. Not just implementing tools. Designing how work actually flows.
Then AI happened.
And suddenly everyone wanted to know: How do we use this? Should we be scared? Is this replacing us?
I realized: Most of the noise is wrong. Most of the implementation advice is generic. Most of the failures happen for the same three reasons.
So I started documenting what I see. What patterns repeat. What actually works.
Now I work directly with founders and service business owners on AI implementations and system design. I also write about what I’m seeing—the patterns, the failures, the uncomfortable truths that most consultants hide.
What I’ve Learned
About AI:
- It’s not magic. It’s a tool for amplifying clarity. If your thinking is fuzzy, AI amplifies the fuzz.
- Most implementations fail before they touch the technology.
- The best AI applications come from obsessive people, not from feature-rich platforms.
- Data quality matters more than model sophistication.
- 50% success rate is real. And it’s improvable if you know where failures cluster.
About Systems:
- Broken systems create broken results. Broken people don’t create broken results—broken incentives do.
- Most process problems can be solved without technology. But when you add the right technology, they become invisible problems (the good kind).
- Automation exposes what was already broken. It doesn’t hide problems; it makes them faster.
About Consulting:
- Generic advice is a placebo. People want it because it feels like action. But it doesn’t change anything.
- The consultant’s job is to see patterns others miss and be willing to name them.
- Real consulting is uncomfortable. If it feels good, it’s probably not working.
- Most people know what they should do. They’re paying you to believe them while they do it.
About Founders:
- The good ones are paranoid. Not about their idea. About whether they’re solving a real problem.
- They’re willing to be wrong and change direction. Most people aren’t.
- They understand that systems compound. Small inefficiencies become catastrophes at scale.
- They’ve usually already tried the thing before they pay someone to help. They’re paying for validation and acceleration.
What I Won’t Do
I won’t:
- Sell you on AI if you don’t need it (even though it’s tempting)
- Hide the cost or timeline (I’ve learned that always comes back to haunt you)
- Pretend I have all the answers (sometimes the answer is “we need to experiment”)
- Take on work that doesn’t fit (if your problem isn’t system-based, I’m the wrong consultant)
- Let you skip the thinking part (most consultants do; I refuse)
Where You’ll Find Me
I write about AI, automation, systems, and the patterns I see in how businesses actually work.
The writing is specific. The examples are real (anonymized but real). The advice is uncomfortable because the comfortable stuff doesn’t work.
I also work directly with founders and service business owners on:
- AI implementation strategy (avoiding the 50% failure rate)
- System design and automation (making your operation scalable)
- Founder advisory (helping you see patterns in your business you’re too close to notice)
The Uncommon Part
Most people in this space are selling you on what’s possible.
I’m here to help you avoid what’s probable—which is failure.
If you’re thinking about AI, I’ll help you get clear on whether it’s actually the answer. If it is, I’ll help you implement it in a way that works. If it’s not, I’ll tell you that too, and we’ll solve the real problem.
That’s the deal. Honesty first. Everything else follows.